MSNBC probably knows this as well, but Phil Griffin and the guys in the corner offices likely don’t care what Cupp’s motivations are — they simply know that people will tune in to see her even if MS’s regular audience has to do it with the volume turned all the way down. They hired her because she’s beautiful and because she allows them to make the horseshit claim that they’re inclusive of all points of view, not simply the progressive perspective.
I’m not saying that MSNBC isn’t more balanced in its worldview than, say, Fox News — a network which has a top-down, institutionalized political agenda that infects every single second of its coverage — but merely that MS’s attempt to “reach out” to conservative audiences is doomed to fail. First of all, the hiring of Cupp will do nothing to stop the relentless criticism of MS from the howler monkeys on the right because there’s no amount of evidence that will convince them that the boogeyman that they need to demonize doesn’t exist.
Playing the far end of the political spectrum is always all about victimization, particularly on the right — and conservatives will never be willing to admit that the liberal media actually isn’t all that liberal and isn’t out to get them. Couple that with the fact that MSNBC execs aren’t really all that interested in what S.E. Cupp has to say anyway — at least not compared to what she looks like — and you’ve got a recipe for the most cynical of television endeavors.